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Selling Your Car Tips on Taking the
Phone Calls
He is listening to you and your tone of voice. He is feeling your
voice and getting an impression of the car through the way you
communicate to him. He is looking for chinks or glitches that show
whether you are:
- Honest / Dishonest
- Open / Cagey
- Responsible / Irresponsible
- Look after your possessions / Treat them badly
- Are desperate to sell / Merely doing a transaction because you have
something better.
He will also be listening to the information you give him but this is
of secondary importance. If he likes the way you conduct yourself AND
he likes your answers then you have almost certainly found a buyer.
Buyers have a sixth sense
Buyers have a sixth sense – a BS meter – a funny feeling – what ever
you want to call it. I have no trouble at all selling cars. I don’t
really even consider that I sell them. I just people to buy it by
doing everything right. Their sixth sense can work for you if you are
giving them good value. They won’t get into a lot of detail and will
just buy your car. This is beautiful when it happens. If you are
trying to rip them off it can definitely work against you.
Create a positive impression from the first phone call
Now if you do this well – you will create such an impression in the
mind of the buyer – that he will come and buy your car even though
there is a newer one at a lower price. He won’t trust that lower
priced car – he will trust your car and he may be right – you will
never know...
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