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Selling Your Car Tips on Taking the
Phone Calls
Appointments - How to take the phone calls
Now that you have advertised you should soon start to get some calls
as soon as your ad hits the media. It’s not just a matter of making a
time to see the car. This is a turning point and where you start to
locate your buyer. A lot of the time I can tell that the person is
going to buy my car even before he comes to see it.
Pre-selling
You can
look at this step as pre-selling. If you do a good job here you will
have buyers who are warmed to your car before they arrive.
Which
leads me to the purpose of the appointment stage.
Purpose: The purpose of the appointment step is to pre-sell the
customer on the car and yourself
Secondary Purpose: To make a time for him to see the car.
What do I
mean by pre-sell? I mean giving the buyer his chance to pick you out
of the bunch as someone he wants to deal with.
You only
need to be slightly more friendly, on the ball and helpful to win him
over. You can bet that the average person selling a car is completely
unprepared.
I know
because I have bought cars from them. If they are not rude they are
certainly off-putting. You have to drag the information out of them
even if they have a perfectly good vehicle for sale.
The little
bit of thought you put into your presentation is time well spent…
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