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Sell Without Feeling Like A Used Car
Salesman
Many
business owners and professionals are appalled at the thought of
having to sell their products or services. If you are going to be
successful though, regardless of your profession, you are also going
to be in the business of selling. But you don’t have to don a plaid
jacket and adopt the sales techniques that have made the used car
salesman infamous.
If we are
uncomfortable “selling” our services, it is generally because we are
trying to “sell” before someone has reached the purchase stage of the
buying process. While selling may never be the favorite part of your
job, by implementing a systematic process you can move potential
clients into the purchase phase and increase your comfort level and
success with selling.
Imagine
that you were in the market to purchase a big screen TV. You had
visited a couple of stores to see what was available, done some
research on the internet, talked with friends, and narrowed the choice
down to 3 models. Now you have a few questions you need answered to
help you make your decision. You go to the appliance superstore, a
salesperson approaches you as you enter the department and asks if she
can be of help. She asks you a few questions about where you plan to
put it, your budget, and what the primary use will be. She answers
your questions and helps you decide on the model that is best for you.
Not only are you not put off by the salesperson, you would have been
upset if there would not have been a salesperson to help you...
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