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How to Write a Classified Ad for Your
Car
"Exc
Condition"- you basically have to make a statement of condition. A car
in excellent condition has not been in an accident, has no rust, clean
title and has had no bodywork. The paint looks new and interior is
very clean. As well as being mechanically sound.
"Must See" and
"Must Sell" - these little gems add a little bit of urgency. They work
best in combination with this ad because the ad is for a pretty good
car. If you were selling a wreck I wouldn't use them.
Include the
price
Now you must
include the price in my opinion. I don't have the space to go into why
fully. It has to do with buyer confidence. He doesn't want to have a
price change done based on the sound of his voice or the way he
dresses. It just takes one factor out of the buyer's confusion.
The last part
is the call to action. Pretty simple. Instead of putting the phone
number alone, add the word "call" in front of it. People actually
respond to direct commands to do things. It's a principle of direct
selling.
So that's it.
I hope that has been helpful.
Happy Car Selling!
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