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How to Write a Classified Ad for Your
Car
Mistakes
advertisers make.
Leaving key
information out - like whether it's auto or manual.
Apparently
some people do this to encourage people to call.
Look guys, you
don't want people to call to ask silly questions, you want the
qualified and interested buyers to call - don't you?
This is just
plain stupid. You will miss a lot of people just because you have
annoyed them.
When they do
call, you have a little hump to get over before you can close them to
come and see your car.
Use of
abbreviations
This is fine,
so long as the abbreviation is decipherable. Use other classifieds as
a guide to see what others use - don't make up your own language as
there is no way anyone can figure it out.
That's the end
of part 1. In part 2 of this article series, I'll give you some
example advertisements as well as reveal some killer little lines that
can prompt people to call.
Now, I
promised I was going to give you a sample advertisement. So here goes.
The way I’m
going to do it is to give you the ad first. See if you can work out
why each element has been included and why?
*** 00 Ford
Contour***
V6 2.5l,only 30k,1 female owner
n/smok,all pwr opt,auto,dual air,
exc cond,must see,must sell
$5100 call 555-1234-5678
Now that looks
harmless enough doesn't it. A classified ad usually doesn't have the
punch that a full page ad can have or a TV ad.
But this is
not a problem. Why? Because, you are only really competing with other
ads in a similar format. The only people putting better ads in than
you are dealers and people looking at classifieds don't want to buy
from a dealer...
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