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How to Write a Classified Ad for Your
Car
The Mental Checklist
A buyer usually has a mental checklist in his mind when he is looking
for a car.
E.g auto, low kilometers model, color maybe, what the wife wants.
Reliable.
It's his checklist. Some of these things he would like to be able to
isolate from the ad.
If you've ever looked through advertisements, you would be familiar
with that spinning feeling where there are so many things on offer.
It is frankly a relief to settle on something you see and tick it off
as something you are interested in.
The Easy Way Out.
Regardless of the better side of life and even with amounts of
thousands of dollars, people are basically still lazy. If you make
your advertisement clear and answer as many details as you can you
have done work for them. You have saved them time. Now they are ever
so slightly in your debt and your rating goes up.
Generally people will take the easy way out.
Saving them time is money in your pocket.
Bigger Ad, Bold Lettering
No, it's not a myth and an attempt to bilk money from you by the
newspaper. In my experience it works. It's based on solid principles.
First you must get the buyer's attention and only then can he evaluate
your ad.
Even when people see the big ad and they think they have worked out
your strategy.
'Aha, he's trying to sway me with those bold letters. I'm not going to
fall for that"
It doesn't matter. They still come back and the next thought they have
is.
"Yeah, but what if that's because it's a great car. I better not miss
out on that"
The fact of getting someone to see your ad is half the battle. What
they do after that is mostly internal wackiness anyway.
The killer combination is to get your ad seen and write a killer ad,
which answer's their mental checklist...
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