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How to Write a Classified Ad for Your
Car
Sometimes when you go to sell your car you are stumped as to how to
write your ad. If you've never sold one before you just don't know
what gets a response.
This is where a few pointers can put you in the success lane straight
away.
Let's cover a few quick basics first. Like any sort of advertising
there is a physical response at the other end.
For example, say you are reading a piece of junk mail. The advertiser
has only a few seconds to grab your attention before you throw it in
the bin.
His mission is to get you to read it.
It works like this. Say he prints 1000000 pieces. 1% read it and out
of those 1% 10% buy. He has just sold 1000 units, which is pretty
good.
Now if he can get 2% to read it and increase the buying rate by 2
times, he has just sold 4000 units - even better.
When you are advertising your car, you are competing with other
advertisers who are advertising similar vehicles in that price range.
Your mission is to get qualified buyers to call.
Imagine a buyer, he scans down the page and marks off advertisements -
say every Toyota in the $10000 range in the model he wants.
Now that is if he is particularly thorough person.
But is everybody like this. No, they are not. People have lazy eyes.
We are conditioned to have advertising thrust into our faces.
We are also conditioned sub-consciously to evaluate the quality of
advertisements and make some sort of value judgment about the product
at the other end.
It is only my opinion, but I believe we all pride ourselves on our
ability to 'suss' out whether we want to follow something up or not.
Therefore you advertisements should be of sufficient quality to
reflect your vehicle in it's best light...
Free Auto Classifieds
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