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Auto Trader.com or Ebay Motors.com?
Some dealers have gone so far as to hire and train their own internet
department. Other dealers are taking the smart way and hiring a
consulting firm that is well versed in online sales. Whether the
dealer is handling online sales in house or hiring it out, the bottom
line is the same, better use of the advertising dollar.
Conventional newspaper advertisements have less than 4 people look at
a particular vehicle. Most people are not even looking at the auto
advertisements; they are reading the paper for something else. 11% of
all buyers attribute the Internet as the source that led them to the
vehicle they purchased versus 9% for newspapers. Internet customers
are looking for a vehicle when they look online. Could this be why so
many are purchasing online?
Ecommerce for the Auto Dealer is becoming more and more necessary.
Being an expert in selling cars and being an internet expert is no
longer necessary. Hiring a consultant firm that is both reasonable in
fees and knowledgeable in online auto sales is becoming a must for the
successful auto dealer. Consulting firms for online sales work after
the dealer closes for the day and provides sales support 7 days a
week. Helping the dealer to sell online even when they are closed.
Checking out references and sell through percentages is necessary when
choosing your internet consulting firm. Consider which venues they
sell on and are familiar with. Auto Trader is responsible for 35% of
the cars sold online, Ebay is responsible for 22% of the cars sold
online. With over half of the market, the online consulting firm a
dealer hires needs to be well versed in both.
Today’s market demands the best for online sales from auto dealers.
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